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Ran Assaf, Founder & CEO, oversees Didiom’s strategy and product innovation as well as the interaction of the company’s technological functions with its digital media partners worldwide. He is also responsible for identifying emerging growth opportunities, and devising the visual identity of Didiom’s breakthrough application design. Mr. Assaf has over ten years of leadership experience in technology, global operations and research. Before founding Didiom, he spent four years at Amdocs (NYSE: DOX), one of the world's leading providers of software products and services to the communications industry. He supervised the company’s multi-million dollar business engagements with premier telecommunications companies, including Deutsche Telekom, T-Mobile Germany, Vodafone Ireland and Nextel. Working closely with the company’s senior management and operating divisions worldwide, Mr. Assaf led dozens of cross-continental projects and played a pivotal role in establishing Amdocs’ first Program Management Office in the US. Mr. Assaf holds a B.Sc. in Industrial Engineering and Management from the Technion-Israel Institute of Technology and an MBA in Entrepreneurship from Babson Graduate School of Business in Massachusetts.

Peng Li, Ph.D., CTO, has led the development of Didiom's software technology since joining the company in July 2005. He has over ten years of experience in software engineering and the development of e-commerce, wireless and database-driven platforms. Before assuming his current position, Dr. Li previously held research and development positions at China National Computer Software and Technology Service Corporation (China's largest software provider), Pansky Technology Group (one of China's leading providers of IT services), Citibank Singapore, Motorola Asia, CDC Corporation (NASDAQ: CHINA) and the University of Texas at Dallas. Dr. Li has also published articles on e-commerce, database optimization and security, and has presented his research to international audiences. Dr. Li holds a B.Sc. and M.Sc. in Computer Science from Renmin University in China, and a Ph.D. in Computer Science from the University of Texas at Dallas.

Lindsey Liao, Chief Mobile Architect, has been responsible for the development of Didiom's mobile software technology since joining the company in May 2006. With broad experience in object-oriented programming, algorithm design, and cross-platform software development, Mr. Liao drives and champions Didiom's software engineering best practices for creating the highest quality products with the greatest operational efficiencies. Some of his most significant contributions at Didiom have included the expansion of the company's Windows Mobile-based products to new environments and the development of consistent and optimized user interfaces, as well as the establishment of system architectures for Didiom's new product lines. Mr. Liao holds a B.Sc. in Computer Science from South China University of Technology and an M.Sc. in Computer Science from New York University (NYU).